Unioil partners with Silver Tire Traders
November 24, 2008
In a move that showed how much confidence it have on one of the country’s leading independent oil player, a local lubricant distributor has signed up two contracts with Unioil Petroleum Philippines Incorporated (UPPI) as its distributor in the Mindanao region starting with North and South Cotabato.
Silver Tire Traders, Inc (STTI), a known lube distributor in General Santos City which is ranked no. 1 in 2007 signed up the contract with Unioil last November 14 in General Santos City.
Representing Unioil during the contract signing are Mr. Luisito Medina-Cue Jr., UPPI General Manager and Mr. Noel Cereno, Re-seller Manager while its President Mr. Honorio Endaya and his wife, Jovy, ably represented STTI.
Medina-Cue said the contract signing would pave the way for Unioil’s entry in the region and added that he hope it would be the beginning of a long-term relationship between the two companies.
‘The contract signing was full of enthusiasm and excitement that signals the start of a fruitful relationship between the two companies,’ Medina-Cue said.
Unioil carries a wide range of lubricants from automotive to industrial that caters to retailers/resellers, industrial and commercial clients. Blended in an ISO 9001:2000 certified blending facility, the company’s products are house-brand and guaranteed of international quality and standard.
The company is also the exclusive distributor of Idemitsu brand of lubricants, from automotive to industrial and other auxiliary products. Idemitsu is currently Japan’s No. 1 lubricant and the 9th in the world.
A day after the contract signing, Unioil conducted a “Lubrication Fundamentals Seminar” for its newest partner to equip all the employees with the Unioil product line-up together with its application and benefits.
A series of promotional activities between the two companies will be held on the second week of December geared towards STTI dealers and endorsers in General Santos city and neighboring areas.
But it was not the first time that Unioil has made its presence felt in the resource-rich region of Mindanao. As early as 2003, the company’s retail network reached the region with its first station located at Ecoland, Davao City.
Aside from General Santos City, Unioil is also looking at similar partnership in Cotabato, Lanao and Butuan, Ilocos Norte, Ilocos Sur, La Union, Cagayan, Nueva Viscaya, Zambales Palawan, West Batangas, Iloilo City, Samar, Leyte and Misamis Occidental.
by: Leah C. Flor